This Privacy Policy explains how Alif Analytics ("we", "our", "us") collects, uses and protects personal information when you visit alifanalytics.com, contact us, buy our digital products, or work with us on a project or training programme.
Alif Analytics is a business based in Rawalpindi, Punjab, Pakistan, operated as a sole proprietorship by Anees Akhter, who is the controller of your personal information. You can reach us at contact@alifanalytics.com.
Our mobile apps (such as Fajr and DocScan AI) have their own privacy policies, available from their Google Play listings. Those policies apply when you use the apps.
Information we collect
Information you give us. When you fill in a contact, booking or training enquiry form, or email us, we collect what you provide: usually your name, email address, phone number, organisation and message.
Purchases of digital products. Our ebook and Interview Pack are sold through Gumroad, which acts as the merchant of record. Gumroad collects and processes your payment details; we never see or store your full card number. We receive your name, email address, country and order details so we can deliver your purchase and support you.
Projects and training. When we deliver a project or training programme, we may receive information such as participant names (for certificates), work contact details and any documents or policies you share for tailoring. We keep this confidential and use it only for that engagement.
Information collected automatically. Like most websites, our hosting provider records technical information such as your IP address, browser type and the pages you visit, to keep the site secure and working. Where we use website analytics or non-essential cookies, we do so as described in the Cookies section.
How we use your information
- To reply to your enquiries and arrange calls
- To deliver products you buy, send download links and receipts, and handle refunds
- To prepare proposals and deliver projects and training
- To keep our website secure and improve it
- To send updates or offers, only where you have agreed; you can unsubscribe at any time
- To meet our legal, tax and accounting obligations
Where data-protection laws such as the GDPR or UK GDPR apply, we rely on these legal bases: performing a contract with you, our legitimate interests in running and improving our business, your consent (for example, for marketing emails or optional cookies), and compliance with legal obligations.
Who we share it with
We do not sell your personal information. We share it only with providers who help us run our business, under terms that protect it:
- Gumroad: checkout, payments, tax and order delivery
- Hostinger: website hosting
- Our email and scheduling tools: to correspond with you and book calls
- Professional advisers or authorities: where the law requires it
International transfers
Our providers may process information outside your country, including outside Pakistan, the UK and the EU. Where the law requires, we rely on appropriate safeguards for these transfers.
How long we keep it
We keep enquiry and project information for as long as we need it to serve you and for a reasonable period afterwards. We keep purchase records for as long as tax and accounting rules require. When information is no longer needed, we delete or anonymise it.
Cookies
Our website uses essential cookies that it needs to work. If we use analytics or other non-essential cookies, we will ask for your consent where the law requires it, and you can change your choice at any time in your browser settings.
Your rights
Depending on where you live, you may have the right to access, correct, delete or export your personal information, to object to or restrict certain uses, and to withdraw consent. To use any of these rights, email contact@alifanalytics.com. If you are in the EU or UK, you can also complain to your local data-protection authority.
Security
We use reasonable technical and organisational measures to protect your information, including encrypted connections. No method of transmission or storage is completely secure, but we work hard to protect your data.
Children
Our website and services are intended for adults and organisations. We do not knowingly collect personal information from children under 13.
Changes to this policy
We may update this policy from time to time. We will post the new version here with a new "Last updated" date.
Contact us
Questions about this policy or your data: contact@alifanalytics.com