ByteBrief: AI & Tech News

Privacy Policy

Effective Date: 14 March 2026

Published by: Alif Analytics  |  https://alifanalytics.com

Alif Analytics (“we”, “us”, or “our”) built ByteBrief: AI & Tech News as a free application. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service. By using ByteBrief, you agree to the terms of this policy.

This policy is designed to comply with the General Data Protection Regulation (GDPR), Google Play Store Developer Program Policies, and applicable international privacy laws.

1. Information We Collect

1.1 Information You Provide

When you create an account or interact with ByteBrief, we may collect:

• Name and email address (for account registration)
• Profile information you choose to add
• Comments or feedback you submit within the app
• Account deletion requests and reasons

1.2 Automatically Collected Information

When you use our Service, we automatically collect certain technical data including:

• Device identifiers (advertising ID, device model, OS version)
• IP address and approximate location (country/region level only)
• App usage data (screens viewed, articles read, session duration)
• Crash reports and performance diagnostics
• Firebase Analytics events and engagement metrics

1.3 Information from Third Parties

If you sign in using a third-party service (e.g. Google), we receive basic profile information permitted by your privacy settings on that platform.

2. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and UK, we process your data under the following legal bases:

• Contractual Necessity — to provide the app and its features to you
• Legitimate Interests — to improve our Service, prevent fraud, and ensure security
• Consent — for personalised advertising and optional analytics; you may withdraw consent at any time
• Legal Obligation — when required by applicable law

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve ByteBrief
• Personalise your news feed and category preferences
• Send push notifications about breaking AI and tech news (you may opt out at any time)
• Display relevant advertisements via AdMob and other ad networks
• Analyse usage trends to improve app performance
• Respond to your support requests and inquiries
• Comply with legal obligations and enforce our Terms of Service
• Process account deletion requests

4. Data Sharing and Disclosure

We do not sell your personal data. We may share information with the following categories of third parties:

4.1 Service Providers

We share data with trusted third-party providers who assist in operating our Service. Each provider is bound by data processing agreements:

• Google Play Services — app distribution and in-app services
• Google AdMob — advertising (privacy policy: https://policies.google.com/privacy)
• Google Firebase Analytics — usage analytics
• OneSignal / Firebase Cloud Messaging — push notifications
• AppLovin — advertising mediation
• Facebook Audience Network — advertising
• Unity Ads — advertising
• StartApp — advertising

4.2 Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, prevent fraud, or ensure user safety.

4.3 Business Transfers

If Alif Analytics is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will notify you via email and/or prominent notice in the app before such a transfer occurs.

5. Advertising

ByteBrief is a free app supported by advertising. Our ad partners may use cookies, device identifiers, and similar technologies to serve personalised ads based on your interests and activity.

You can opt out of personalised advertising at any time:

• Android: Settings → Google → Ads → Opt out of Ads Personalisation
• Within the app: Settings → Privacy → Ad Preferences

Note: Opting out does not remove ads — it makes them non-personalised.

6. Your Rights Under GDPR

If you are located in the EEA, UK, or Switzerland, you have the following rights:

• Right of Access — request a copy of the personal data we hold about you
• Right to Rectification — correct inaccurate or incomplete data
• Right to Erasure (“Right to be Forgotten”) — request deletion of your personal data
• Right to Restrict Processing — limit how we use your data in certain circumstances
• Right to Data Portability — receive your data in a structured, machine-readable format
• Right to Object — object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent — withdraw consent at any time without affecting prior processing

To exercise any of these rights, contact us at: alifanalytics001@gmail.com

We will respond to all verified requests within 30 days. For complex requests we may extend this by a further 60 days with notice.

7. Data Retention

We retain your personal data only as long as necessary to provide the Service or as required by law:

• Account data: retained until account deletion is confirmed (within 7 days of request)
• Analytics data: aggregated and anonymised after 14 months (Google Analytics default)
• Log data: deleted within 90 days
• Comments: deleted upon account deletion unless they are part of a public discussion thread

8. Children’s Privacy

ByteBrief is not directed at children under the age of 13 (or 16 in the EEA where applicable). We do not knowingly collect personal information from children under these ages. If you believe we have inadvertently collected such data, please contact us immediately at alifanalytics001@gmail.com and we will delete it promptly.

9. Data Security

We implement industry-standard technical and organisational measures to protect your personal data, including encrypted data transmission (HTTPS/TLS), secure server infrastructure, access controls and authentication, and regular security reviews.

However, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

10. International Data Transfers

Your information may be processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction. Where we transfer data outside the EEA, we ensure adequate safeguards are in place through Standard Contractual Clauses (SCCs) or other approved mechanisms.

11. Cookies and Tracking Technologies

ByteBrief itself does not use browser cookies. However, certain third-party SDKs integrated into the app may use device identifiers and similar tracking technologies. You can limit tracking through your device’s privacy settings.

12. Links to Third-Party Sites

ByteBrief may display links to external websites or news sources. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy in the app and updating the “Effective Date” above. Your continued use of ByteBrief after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Alif Analytics

Website: https://alifanalytics.com

Email: alifanalytics001@gmail.com

We are committed to resolving privacy complaints promptly.